Department of Business Administration

Profile

Senior Lecturer

Khayrul Alam

Designation: Senior Lecturer

Qualification: MBA in Marketing- University of Dhaka; BBA in Marketing- University of Dhaka

Mobile: 01747161829

E-mail: khayrul.du@gmail.com

Experience

[1] Lecturer, Department of Business Administration, Model Institute of Science & Technology (MIST), Gazipur-1707.

[2] Lecturer, Department of Business Administration, Habibullah Bahar University College, Dhaka-1000.

Publications

[1] Khayrul Alam, An Overview of Neuromarketing Strategy Applied by Marketers as a Marketing Tool. Asian. Jour. Social. Scie. Mgmt. Tech. 2024; 6(4): 20-43

[2] Alam, Khayrul. 2024. “An Analysis of the Impact of Experiential Marketing in the Tourism Industry: A Bibliometric Literature Review”. Journal of Economics, Management and Trade 30 (8):67-89. https://doi.org/10.9734/jemt/2024/v30i81235

[3] Alam, Khayrul. 2024. “A Bibliometric Analysis: The Influence of Service Profit Chain (SPC) on the Hospitality Industry”. Asian Journal of Economics, Business and Accounting 24 (8):217-35. https://doi.org/10.9734/ajeba/2024/v24i81452.

Conference

[1] Visualizing the Influential Factors of the Concept of Smart Bangladesh,”  3rd International Conference on Humanities and Social Sciences (ICHSS), organized by Jatiya Kabi Kazi Nazrul Islam University, Trishal, Mymensingh, Bangladesh, on 18-19 February 2024. 

Updated On: August 10, 2024